Peter LoFrumento
Recent Posts
Mistaking Diversity for Inclusion (and what you can do about it)
I was surprised by the invite to meet about Diversity & Inclusion, since the company had previously earned kudos from industry colleagues and such mainstream publications as DiversityInc and GreatPlaceToWork …
REMOTE TEAMS: 3 Effective Managing Strategies During COVID-19
For many CEOs and managers, COVID-19 has catapulted their businesses into a forced global experiment of working from home. Companies are now scrambling to change the way they conduct business. …
Rethinking Your Competition
When It’s No Longer Who You Think It Is Have you ever wondered why making dinner reservations on OpenTable is so easy while trying to get your cable company – …
3 Tips to Being Pre-suasive
Getting Your Audience in the Right Frame of Mind I was recently asked by a private equity company to help sell the launch of a new co-managed fund to prospective …
Talk Ain’t Cheap, It’s Priceless
How Private Equity Can Use Better Branding Imagine that the former face of your prominent private equity firm is now more famous for lurid emails to his female assistants, …
Brand Down: When Your Boss Gets The Boot
Sometimes in business the signs of things to come are right in front of us. This was the case recently when I was asked to assist the communications department of …
When Winning Is A Curse
“Be careful what you wish for”…sound advice for any situation, especially in business. Case in point: our firm was recently asked to assist in the auction of a notable music …
Everyone Has a Plan, Until They Get Punched in the Face
A Bolder Approach to Entrepreneurship We got to hear a great deal from UFC superstar Connor McGregor in the weeks leading up to his epic boxing match against undefeated champion …
Becoming a Better Entrepreneur
5 Brief Tips from Legoland “Madness is like gravity, all it takes is a little push.” (The Joker/Heath Ledger). And nowhere do you see this more than with children. In particular, …
#1 Mistake That Makes Us Wrong More Than We Think
There is no expert as authoritative – in his or her own mind – as the know-it-all. No one is more sure that he or she is right about everything, …
Sold Out!
Top 2 Ways to Beat Ticket Scalpers: Supply & Demand We’ve all been there before. It’s Thursday morning and you realize that your favorite band or sports team is playing …
3 Tips Managing Your Brand Crisis
Boeing Gets Its 737’s & Reputation Grounded: 3 Tips For Managing Your Brand Crisis Brand leadership is easy when things are good and everybody’s happy. When times grow tough, however, …
Nothing Stays in Vegas Anymore
Top 3 Brand Reputation Management Lessons Courtesy of United Airlines It was the shriek heard around the world. The seemingly mild-mannered Dr. David Dao being forcibly removed from United Airlines …
Are Netflix, Amazon & Hulu Encouraging Piracy?
Try this: close your eyes and think about your favorite Netflix original series. Stranger Things? Black Mirror: Bandersnatch? You? Ok, now if you could get your shows for free, would …
By the Time You Hear the Thunder, It’s Too Late to Build the Ark
Why PR is Essential to Driving Your Brand Campaign If you’re not convinced, just ask Mark Zuckerberg. After his lackluster performance before the United States Congress, you can bet that …