Peter LoFrumento
Recent Posts
Rethinking Your Competition
When It’s No Longer Who You Think It Is Have you ever wondered why making dinner reservations on OpenTable is so easy while trying to get your cable company – like Optimum or Comcast – to answer billing questions is as painful as pulling a bad tooth? Apples-to-oranges comparisons like this are quickly becoming the …
Talk Ain’t Cheap, It’s Priceless
How Private Equity Can Use Better Branding Imagine that the former face of your prominent private equity firm is now more famous for lurid emails to his female assistants, losing important deals to competitors and telling everyone that you fired him after he quit. Suddenly, your house is ablaze and what you say and how you say …
Brand Down: When Your Boss Gets The Boot
Sometimes in business the signs of things to come are right in front of us. This was the case recently when I was asked to assist the communications department of a prominent lifestyle services company with the sudden departure of their longtime senior executive. Her departure followed a rash of similar unplanned high-profile transitions …
3 Tips to Being Pre-suasive
Getting Your Audience in the Right Frame of Mind I was recently asked by a private equity company to help sell the launch of a new co-managed fund to prospective investors. What a great opportunity to apply pre-suasion! That’s right. Pre-suasion. Whether you are in communications like me or a consumer, we’re all too aware of …
When Winning Is A Curse
“Be careful what you wish for”…sound advice for any situation, especially in business. Case in point: our firm was recently asked to assist in the auction of a notable music publishing catalog. The auction ran like most others – bidders were given a period of time for due diligence, which included reviewing the catalog’s financial …
Everyone Has a Plan, Until They Get Punched in the Face
A Bolder Approach to Entrepreneurship We got to hear a great deal from UFC superstar Connor McGregor in the weeks leading up to his epic boxing match against undefeated champion Floyd Mayweather. We heard all about his plan to unseat the record-holding Mayweather using his superior mixed martial arts skills. But then he got punched …
Becoming a Better Entrepreneur
5 Brief Tips from Legoland “Madness is like gravity, all it takes is a little push.” (The Joker/Heath Ledger). And nowhere do you see this more than with children. In particular, my godson. A precocious five-year-old, he can go from zero to sixty in a matter of seconds. Case in point: he recently attempted an epic …
#1 Mistake That Makes Us Wrong More Than We Think
There is no expert as authoritative – in his or her own mind – as the know-it-all. No one is more sure that he or she is right about everything, that he or she knows the exact right thing to do and when exactly to do it. Even if that makes the more experienced people …
Sold Out!
Top 2 Ways to Beat Ticket Scalpers: Supply & Demand We’ve all been there before. It’s Thursday morning and you realize that your favorite band or sports team is playing on Saturday. But tickets are long sold out and all that’s left is the unappealing option of paying a hefty premium to a ticket scalper. …
3 Tips Managing Your Brand Crisis
Boeing Gets Its 737’s & Reputation Grounded: 3 Tips For Managing Your Brand Crisis Brand leadership is easy when things are good and everybody’s happy. When times grow tough, however, a brand’s true authenticity is quickly revealed. For Boeing, times couldn’t be tougher. Since the heartbreaking second crash of its 737 Max plane this week, …
Nothing Stays in Vegas Anymore
Top 3 Brand Reputation Management Lessons Courtesy of United Airlines It was the shriek heard around the world. The seemingly mild-mannered Dr. David Dao being forcibly removed from United Airlines flight #3411 earlier this week. It was a move that caused United Airlines’ stock to lose $800 million in value on Tuesday, and the company …
Are Netflix, Amazon & Hulu Encouraging Piracy?
Try this: close your eyes and think about your favorite Netflix original series. Stranger Things? Black Mirror: Bandersnatch? You? Ok, now if you could get your shows for free, would you? Don’t worry; your answer is safe here. But for the rest of the viewing public, the secret is out: piracy seems to be making …
By the Time You Hear the Thunder, It’s Too Late to Build the Ark
Why PR is Essential to Driving Your Brand Campaign If you’re not convinced, just ask Mark Zuckerberg. After his lackluster performance before the United States Congress, you can bet that CMOs will be voting with their budgets this year, as unreliable Facebook metrics, fake news and poor transparency have brands questioning their spends on the …